June 16, 2021

When my colleague Clover was younger, she spent $1,000 on a concert ticket, and fronted another $2,000 so two friends could join her at the show. As we all know, buying tickets in a single transaction is the only way to get seats together, and the friends committed, of course, to paying her back.
鈥淲ell, the concert was great,鈥 she told me, 鈥渂ut my friends took a year to pay me back, without interest, because we were all broke. I had to email their parents every month to collect small payments.鈥澛
The Bank of Clover is now permanently closed. 鈥淣ever again.鈥
Luckily, Clover has fully recovered from her financial mishap, but her story is a cautionary tale about聽buyers鈥 remorse. Any purchase that creates an ongoing financial burden can make us susceptible to the feelings of regret and anxiety we know as buyer鈥檚 remorse. Credit card debt, in-store financing, and mortgages all fall into the category of ongoing financial burden.
Becoming an unwilling debt collector in your friend group is certainly aggravating, but there鈥檚 a whole lot more at stake when it comes to bad financial decisions. Financial hardship is a prevailing root of divorce, depression, substance abuse, and even suicide. Obviously, not every dumb impulse buy will ruin your life, but it鈥檚 generally best to avoid the danger zone.
With a little help from my friends, I鈥檝e rounded up ten of the most egregious, regret-inducing purchases any of us could make if we鈥檙e not informed. Thank you to the kind souls who shared their foolish mistakes for our benefit.
On the top of every list ever published about bad financial investments is timeshares. The timeshare industry actually innovated its own high-pressure sales tactics, the likes of which the business world had never before seen. (For a jaw-dropping peek behind the curtains, check out the 2012 documentary聽.) I have more than a couple of friends and relatives who attend timeshare presentations regularly just to study the sales tactics for repurposing in their own sales careers.
While in the pressure cooker pitch, your achilles heel will be leveraged, your emotions tapped. You鈥檒l argue with your spouse. You鈥檒l lose sight of what you鈥檙e actually buying鈥攁 lifetime commitment to renting a hotel room at a premium price with many inflexible restrictions鈥攁nd mistakenly think you鈥檙e buying a luxury condo at a helluva deal.
The tactics are so manipulative that even veteran financial experts will be separated from tens of thousands of dollars. That鈥檚 how 大象传媒鈥檚 Chief Financial Officer Trevor became the regretful owner of a timeshare.
鈥湸笙蟠 20 years ago, I saw an advertisement for a free vacation. Four days and four nights in Mexico with just one small catch: we had to sit through a timeshare presentation. No big deal, right? But they just kept persuading, persuading, persuading and 鈥榦h, the deal鈥檚 going to be gone tomorrow. You鈥檝e got to buy it today,鈥欌 recalls Trevor, 鈥淪o, that timeshare has been sitting there for an awful long time and I haven鈥檛 been able to use it. Don鈥檛 buy a timeshare; you will have buyers鈥 remorse for the rest of your life.鈥
Nobody loves pets more than me. Under the right circumstances, the adoption fee will be the best money you ever spend. The 鈥right circumstances鈥聽are key here. If you鈥檙e a renter, you鈥檒l be lucky to even find a place that allows pets, but four-legged family members typically don鈥檛 live rent-free. A hefty pet deposit is practically guaranteed, and often monthly fees are charged as well. If you plan to be away from home ever, like for business travel, add on boarding fees too.
Then there鈥檚 food, vet bills, obedience school, and鈥攊n my case鈥攁 whole closet full of adorable little sweaters.聽
My colleague Ashley has the most extreme story about聽wrong聽circumstances for pet ownership I鈥檝e ever heard. She was attending university in England, living alone, and decided a puppy was just the companion she needed in a foreign country.
鈥淢y very first weekend, I took a train up to Manchester and bought a puppy. Of course, I was a student with no income and didn鈥檛 realize how expensive dogs are. My whole English experience was very expensive with that dog. And, of course, I was attached to the dog so I wanted to bring him home to Toronto after school. To get him a passport and his shots and everything, I paid $7,000, then immediately realized upon our return that it wasn鈥檛 going to work out with my new job. I had to give the dog away,鈥 said Ashley, 鈥淚 still love that dog and he鈥檚 actually still in my life, but financially that was impulsive and stupid.鈥
If you鈥檝e got puppy fever but it鈥檚 not quite the right time to make a 15-year commitment, you may want to look into pet fostering or even volunteering at a shelter.
鈥淚 bought an $800 coat rack,鈥 said 大象传媒 Account Executive Andy. It started as a treadmill with good intentions, 鈥淵eah, I鈥檒l get on that thing. I鈥檒l watch TV.鈥 As it turned out, watching TV on the sofa is a lot more comfortable, something Andy discovered about a week after making the purchase. 鈥淚t was a huge pain to get it into the house, and an even bigger pain to get it out. I damaged my basement door when I took it out. Every part of it was a completely bad decision.鈥
My question for Andy is, 鈥淗ave you tried drying sweaters on it?鈥 That鈥檚 how I use mine. It鈥檚 currently occupying a main floor closet because I can鈥檛 physically get it up or down stairs. Not only is it ridiculously heavy, it鈥檚 very awkward to move. In hindsight, Andy and I would have been better off buying day passes to a gym in the fleeting moments we prioritized physical fitness.
One of us, who is not me, actually went on to get in tip-top physical shape without any big, heavy equipment at all. Andy used a DVD workout program with inspiring results. If you鈥檙e re-committing to exercise, there are a gazillion ways to test your commitment before splurging on an $800 coat rack. Jogging in the neighborhood is free, and there are endless free workout videos on YouTube.聽
Uber Eats, DoorDash, and the likes were an absolute lifeline during the pandemic when restaurants were closed to in-person dining. These apps kept local restaurants in business and, for that, we thank them. It was our civic duty to keep our local economies going, right? And working remotely meant not passing by the grocery store on the way home from the office. No grocery stop, no problem; I鈥檝e got my phone right here, glued to my palm. But鈥
鈥淚 looked at my credit card statement and saw how much I spent on Uber Eats,鈥 said my work friend Amee, 鈥淥h my gosh. That has stopped.鈥澛
I鈥檓 having a harder time quitting Uber Eats than Amee did despite living within walking distance of four grocery stores. The convenience of ordering a good meal after a long day is hard to give up, even though I鈥檓 typically surprised by the total bill. What starts as a $3.49 delivery fee quickly becomes $80 by the time my kids add their orders and we tip.聽
If you carry a credit card balance from month to month, add your interest payments on top of the total. Just a couple of orders per month can easily turn into a major expense. During the peak of the pandemic, I was ordering several times聽per week!听
I鈥檝e discovered there is one fool-proof way to ensure I don鈥檛 have a weak moment and cave to the convenience: delete the app.聽
Much like a puppy, a kickass sound system requires the right circumstances. In this case, the right circumstances would be far from civilization.聽
In the interest of being the Host with the Most, 大象传媒鈥檚 Head of Sales Lukasz once invested in the best speakers money could buy. In university, his downtown Toronto apartment was the gathering spot for friends before a night on the town. 鈥淲ithin two or three days, I got so many noise complaints I was in jeopardy of being evicted,鈥 said Lukasz, 鈥淭o this day, I鈥檝e never lived in a place where I could actually use those speakers.鈥
When shelling out big bucks for a stereo system, the salesperson will not mention that you may face eviction or worse鈥攁 misdemeanor conviction and a fine upwards of $1,000鈥 if your music can be heard in the hallway of your building. Local noise ordinances vary from city to city, but there鈥檚 typically a slim margin of error whether your amazing sound system is in an apartment, a single family home, or even in a car.聽
I had never heard of low-profile tires until my colleague Ermos warned me about them. I did a quick Google search to see what he was talking about and spotted a page-one result titled, 鈥淭he only good thing about low-profile tires is replacing them.鈥 Ouch.
Apparently the sole appeal of these tires is the look. I can appreciate form over function in many scenarios, but it seems like the wrong criteria when buying tires. Another article I saw detailed pros and cons, with the single pro being 鈥渆ye-catching appearance.鈥 Cons listed include a harsh ride, more road noise, frequent blowouts, and subsequent rim damage.
鈥淭hey sold me on how beautiful these tires look,鈥 said Ermos, 鈥淲hat I didn鈥檛 realize: low-profile tires are like tissue paper. I got six flat tires in under three years with those tires. With every pot hole I went over, I just waited for the notification to come on saying a tire is flat. Worst decision ever.鈥
Because the sidewall is stiffer and shorter than regular passenger tires, low-profile tires don鈥檛 absorb the impact of potholes so well. On the plus side, you probably won鈥檛 blow out all four of them at once, so at least a couple will still look quite eye-catching on the shoulder of the freeway when you鈥檙e stranded.
A quick lap around our virtual office and I heard all kinds of stories about sorrowful spending, including $40,000 solar panels, a political science degree, and a life savings lost in crypto currency, to name a few.聽 But I was also able to gather some solid advice for avoiding buyers鈥 remorse:
Finally, whether you鈥檙e buying a few groceries or a house, the advice is the same: make a list and a budget. Don鈥檛 get caught up in the homebuying whirlwind and blow your budget on upgraded features that didn鈥檛 even make your must-have list. Likewise, at the grocery store, avert your eyes away from the impulse items at the checkout. Everything you came for is already in your basket.
